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SEO and Citations
Best Practices

Are citations important for SEO in 2023?

Citations are still an important aspect of building a reputable and credible online presence for small businesses in 2023. They help to increase visibility and credibility for the business by establishing the business name, address, and phone number (NAP) on the internet. The more consistent and accurate these details are across different websites, the more likely it is that the business will be found by search engines and potential customers. Additionally, citations from reputable websites can help to build trust and credibility for the business.

When it comes to determining if a website is reputable for a citation, there are a few things to look for. Established websites that are well-known in your industry or field, such as associations, directories, and well-known publications, are generally considered reputable sources.

You can also check for an “About Us” or “Contact” page on the website and see if the organization or individual behind the website is reputable and has a physical office location or if the website is affiliated with reputable organizations.

You can also check for a privacy policy, terms of use, and a disclaimer statement, indicating that the website is reputable.

Additionally, you can check the domain authority score of the website and search for reviews about the organization behind the website.

Whatever you do, don’t pay for citations, it’s still a frowned-upon tactic. Pay-to-play link-building models might be for short-term gains but can have long-term negative impacts on your business.

When it comes to local SEO, claiming your Google Business Profile should be the first place to start when setting up a new local service business. This will ensure that your business’ NAP is consistent across the web and that your business will be found by potential customers searching for your products or services. Other reputable places to include in your citations include SureCritic, which has a domain authority rank of 80 at Ahrefs, making it a reputable source.

Finally, citations are the cheapest and easiest way for small business owners looking to improve their digital presence in 2023. You really can’t have too many citations from reputable sources. To increase your citations from reputable sources, you can claim your business page for free on today!

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