
News & Events
2021 Automotive Review Influence Study
How important are online reviews in the aftermarket industry? Online reviews have become an integral part of the consumer buying process. When it comes to business growth, many businesses can no longer ignore the importance of online reviews, especially businesses within the automotive aftermarket. Automotive...

Best Practices
Why You Should Respond to Reviews
By now, we have engraved it into your brain that you should respond to all reviews. You must respond to the happy customers, the unhappy customers, and the I-know-I’m-in-the-wrong-but-I’m-going-to-complain-anyway customers. The question is, do you know why you should respond to the reviews? The happy customers –sure, easy to respond to, “Thank...

Best Practices
The Worst Advice We’ve Ever Heard Abou...
The internet is stuffed with information about just about anything you are remotely interested in! Some of it is bogus, some of it is factual. When it comes to SEO, everyone seems to have their own opinion. We went ahead and weeded out the worst advice we came across regarding SEO, all...