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2021 Automotive Review Influence Study

How important are online reviews in the aftermarket industry? Online reviews have become an integral part of the consumer buying process. When it comes to business growth, many businesses can no longer ignore the importance of online reviews, especially businesses within the automotive aftermarket.  Automotive...

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Level up your Employee Profile

SureCritic has launched Employee Profiles, individual employee web pages attached to your business's listing, so you can stand out in front of customers. With so many customers beginning their buying journey online, there’s never been a better time to create an online presence. Each profile allows you to feature your...

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What is Net Promoter Score®?

The most common avenues for people to discover a new business are through personal recommendations and online reviews. Where personal recommendations fall short, online reviews can allow you to see hundreds of personal recommendations at once. But who has time to sift through a hundred reviews? In 2003, Fred Reichfield and Bain...

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Why Verified Reviews are More Important ...

Lately, there has been concerns brought up in the media about fake and non-verified reviews on. Everyone at SureCritic holds these concerns in high regard. It is a major issue in the customer experience world because: You don’t know if this person actually bought the product or went to the business. There’s a...

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The Three R’s of Concern Resolution

The most loyal customers are those who have had their concerns personally addressed. Concern resolution is a very large part of customer service in any business. Customer’s concerns can be tricky to maneuver whether they’re quickly posted online or in-person. If a customer leaves without their concern addressed, they may...

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Why business’ should care about their ...

Businesses need to manage their online reputation. In today’s world, people search for reviews about businesses and products before buying or visiting. In fact, 88% of consumers trust reviews as much as personal recommendations. A negative review or comment about your business or product will have a negative impact on...

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The Dark Side of Reviews

For the record, 5-star reviews are fantastic. It is absolutely spectacular that a customer takes time out of their busy life to leave feedback about the experience they had at your business. All admins crave it and all customers want to have something to 5-star. However, no good deed goes...

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3 Easy Ways to Keep Customers Coming Bac...

Customer retention is not an easy thing to figure out. You have to constantly modify strategies as society progresses. There is always going to be competition. There will always be someone trying to take your business. As a business owner, you must ensure you’re at the top of your game...

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The Ultimate Review Response Guide

If you have been paying attention, you have noticed that we have put out rules on how to respond to every type of review. Negative, neutral, positive, non-verified, fake, we have guidance for them all! SureCritic thought it might be nice for admins to have a go-to list of helpful tips for responding to reviews....

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How to Handle Fake Reviews

The world has seen a plethora of technology faults. For example, who thought a person’s information would be stolen through an HVAC system? That is just crazy. Security has to get tighter and smarter to keep data safe. Although, as security gets smarter, so do hackers. Every new technology has...

See how Verified Reviews can improve your business.