What are you doing for Word-of-Mouth Marketing? Posted on November 21, 2019November 15, 2019 by Rebecca Michael You probably have heard the term word-of-mouth marketing (WOMM) many times. It gets thrown around every so often. Word-of-mouth marketing is exactly what it sounds like. It is people talking about your company to their friends, family, coworkers, and people online. Recently, online reviews have become important to WOMM. In fact, 92% of people trust recommendations from their peers– including reviews read online. Your business needs reviews. Reviews have become a new form of personal recommendations. People read reviews so they know if they want to support a business or not. Having recent reviews is the most helpful for people to get an idea of what to expect from your business. Consumers are more likely to trust a business that has more recent reviews than one that doesn’t have that many. 97% of consumers research products and businesses before buying from them. They rely on reviews to tell them if it’s worth spending money at your business. The more people you have talking about your business, the more people will be interested in purchasing from you. In order to maintain a positive customer experience and your online reputation, ensure you manage your reviews and show your dedication by responding to any concerns your customers may have. To top off having more reviews than your competitors, take it one step further with SureCritic’s verified reviews, so your potential customers know that the reviews you’re reading are trustworthy. It is vital for your WOMM strategy to include verified reviews. Studies have shown that 25% of online reviews are fake, serving as an important reminder that every business must protect themselves and their reputation. Help out your word-of-mouth marketing by having verified reviews! Sign up for a demo here!