Level up your Employee Profile

SureCritic has launched Employee Profiles, individual employee web pages attached to your business's listing, so you can stand out in front of customers. With so many customers beginning their buying journey online, there’s never been a better time to create an online presence.

Each profile allows you to feature your unique star rating, plus all of your reviews from your verified customers, as well as your photo, title, a short bio, and a form so they can contact you directly.

Here are some tips to get the most out of your Employee Profile.

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Building your Profile:

  • Add your Name and Title
  • Upload a professional photo
    • Choose a photo that features you prominently; a simple background and good lighting goes a long way.
  • Add your Headline and Bio
    • Write a thoughtful bio about your experience and why you enjoy your job. Give customers the opportunity to know you before they meet you in person. Spotlight the services you offer, such as relevant skills, or your latest certifications.
  • Add in contact information
    • Each page includes a captcha-protected contact form, so customers can still connect with you safely without the need to publicly share your private info.

Share Your Page

  • Email Signature
    • Your unique URL is a great addition to hyperlink in your email signatures
  • Business Cards
    • Use a QR code to share the link on your business cards or any printed material.
  • Social Media Profiles
    • Link your profile to your Facebook, LinkedIn, Twitter, or Instagram.
  • Your Dealership’s Website
    • Use a plugin to add the profiles to your business's website to allow customers to get to know all the staff through profiles
  • Word of Mouth
    • Word of mouth is an extremely effective way to find new clients. These profiles automatically help your name rank higher in local searches, so remind people to google your name + Hyundai if they want to read your reviews.

Don't wait to leverage employee profiles. Sign in to your SureCritic Dashboard to set up or view detailed setup instructions here.

A Premium Business Listing with active Employee Pages
A Premium Business Listing with active Employee Pages

Webinar: How to Leverage Technology to Generate 5-Star Reviews

Oct 21, 2021 - Learn from Carolyn Coquillette, founder and CEO of Shop-Ware, how to write service and present work to your customers in a way that gives them the "Amazon" experience.

How you present your repair order and the way that you communicate with your customer is a direct reflection of your shop. Using antiquated shop management systems, phone-chasing for approvals, and printing stacks of paper is outdated and unprofessional.

Don't wait to better understand your customers and their expectations. Schedule a SureCritic Demo today.

Black and white picture of a car being driven, only the hands on the steering wheel and dashboard are visible. Overlaid in blue is the words Employee Profiles, learn how your business can benefit.

Why you should add Employee Profiles to your Business Listing

Do you notice how often your employees get mentioned by a customer in the reviews and surveys you receive? Do your employees know how often their name pops up in reviews? At SureCritic, we believe that not only is it important for your employees to see the feedback they receive, but for your prospective customers to get to know your employees too. Create customer confidence and trust by featuring your employees with SureCritic’s Employee Profiles.

90% of vehicle owners say reviews play a role when choosing a new auto repair shop. 

Reviews are a customer's way of gaining hundreds of opinions quickly and validating their trust in a business. Those customers want to trust the people they are bringing their business to.

Employee Profiles are individual pages on your SureCritic Premium Business Listing for staff such as frontline personnel, service writers, owners, managers, technicians, etc. The profiles feature a photo, position title, a custom bio, the business rating, a contact form plus any reviews specific to that employee. 

Iphone screen of employee Robert Demmoe, featuring a image, about section, and review

But maybe you’re thinking, why does my service writer need a profile? Does anyone care?

Short answer: yes. 

Automotive is one of the most researched industries according to a 2020 Bright Local study. And, unfortunately, one of the least trusted. A AAA survey uncovered that two out of three US drivers do not trust auto repair shops in general. 

Most vehicle-owners are extra cautious when it comes to new repair shops, with fears of being overcharged or being sold a repair they might not need. Whether or not you like it, your shop is facing this exact scrutiny.

Prospective customers are seeking validation and good experiences from recent customers before they put their trust, and their dollars, in a company. But there is only so much you can tell from general reviews. Employee Profiles offer a new level of transparency to the customer-employee relationship. It speaks volumes when your shop's manager has great reviews that mention them by name, thanking them for the care and service. Or when your service writer has multiple reviews that say they always take the time to explain issues thoroughly so you understand what they’re doing and why. Paired with being verified, these reviews build trust in your business service before they even speak to you. 

72% of vehicle owners agree they trust online reviews more when they are from verified customers.

Aside from the customer, your business stands to benefit from the profiles. Many shops will notice an increase in website traffic and brand impressions from SEO-friendly pages and name searches. (Learn more about how SEO works here)  Employees now have a page they can use to promote themselves and can easily see their individual praise or feedback. Having their own page makes them more active in their, and the businesses, reputation.

Plus, prospective customers are not the only people reading your reviews. Prospective employees read reviews too. No one wants to work for a company with terrible people and terrible reviews, so attract top talent by supporting their future coworkers and set a standard of excellence by their reviews.

We at SureCritic are committed to supporting your entire business, down to each individual employee. Create customer confidence and build a better business when you highlight your staff with verified customer reviews on the new employee profiles. 

Adding employee profiles is easy for SureCritic customers. Reach out to support if you need assistance. For non-customers, talk to a SureCritic rep today.

Black and grey photo of four sedan car hoods, overlayed with an orange banner and text that reads Employee Profiles, Product Updates, New

SureCritic’s New Employee Profiles

Seattle, WA, October 4th, 2021 - SureCritic Inc., an industry leader in consumer insight solutions, recently launched Employee Profiles. The new profiles feature staff and their reviews in order to build trust, increase customer satisfaction, and boost pay loyalty before a customer steps into their store.

Employee Profiles are individual web pages on SureCritic’s premium business listing for staff such as frontline personnel, service writers, owners, managers, technicians, etc. The profiles feature a photo, position title, a short bio, the business rating, any reviews specific to that employee, as well as a contact form to initiate communication, either with the employee or the business.

“Reviews are a crucial part of any business that wants to remain competitive. But reviews centered solely around the business lack a transparency that is key to the employee and direct customer relationship. SureCritic's new Employee Profiles provides that social proof for both the business and customer facing team members, providing customers with added confidence when selecting a business.” says David Brondstetter, SureCritic’s CEO

SureCritic’s business listings allow customers to see verified reviews from recent customers, allowing for deeper trust in the business, but with the addition of employee profiles, prospective customers can now see more details about the individual staff members they will work with. 

The new profiles allow small business owners to highlight their employees with the reviews they are already receiving, bringing trust and transparency to the auto repair process. Not only can employees see their praise or feedback easier, but the business gains insight into employee performance, plus an increase in website traffic and brand impressions from SEO-friendly name searches.

The profiles are easy to set up, publish or hide a page with one click, and built-in processes make sure nothing is posted without admin approval. This new feature comes included in the subscription.

Iphone screen of employee Robert Demmoe, featuring a image, about section, and review

About SureCritic, Inc. 

SureCritic, a leading provider of consumer insight, brings you expanded capabilities with deeper diagnostic and ongoing customer tracking abilities that allow you to measure, monitor, and improve customer experience more universally across your brand. The result is the most accurate and transparent online and offline depiction of a customer’s experience with a business. In addition to a transparent and precise review process, SureCritic provides actionable data through its Enterprise Survey Platform, tools to push reviews throughout social media, and the opportunity to measure retailer concern resolution effectiveness through a patented process called ReScore™. For more information on SureCritic, please visit www.surecritic.com.


Media Contact:
Emma Stevens
Marketing Manager, SureCritic, Inc.

Check out the upgraded Premium Business Listings

Business Review Pages have been upgraded!


To support our partners, we have upgraded our Business Review Pages. A Business Review Page is a public listing provided by SureCritic for your business that features your ratings, reviews, and business information. 

It’s no secret there have been widespread changes to the behavior of automotive consumers in the last year. Consumers are now seeking more information online rather than person to person; they expect a high level of customer service delivered through a screen. 

We heard directly from business owners how challenging it has been to create strong interactions online that build trust and boost loyalty. To support our businesses, we have upgraded our Business Review Pages to align with customer standards. 

Grey mac on a sample page of an upgraded business review page


  • Enjoy an enhanced look and feel with updated site navigation
  • Customize your cover image to personalize your page and showcase your facility prominently
  • For dealerships or retailers, reviews are split by departments
    • Service Department, Certified Pre-Owned, and Sales Department have individual tabs, making it easier for your customers to find what they need
  • NPS® is calculated from surveys and displayed on your page, color-coded for quick identification of your highly recommended businesses
    • Hover over the NPS® number to see a brief explanation of what Net Promoter Score® and how it is calculated
    • Click here to learn more about NPS®
  • Display up to 6 certifications or affiliation logos
  • A search bar allows customers to find specific keywords in posted reviews
  • Auto-populated suggestions highlight common review themes, like oil change or tires

The additional features aim to deliver information quickly to the customer, effectively maintaining a high level of customer service online to strengthen the employee-customer relationship. 

We hope this upgrade will continue to drive your commitment to providing an unmatched customer experience, allowing your customers to save time and shop with confidence.

Access your own Business Review page when you try SureCritic, free for 30 days. Schedule a demo today.

Green Banner that reads"Automotive Review Influence Study" overlayed a black and white photo of a white mans hands driving a car.

2021 Automotive Review Influence Study

How important are online reviews in the aftermarket industry?

Online reviews have become an integral part of the consumer buying process. When it comes to business growth, many businesses can no longer ignore the importance of online reviews, especially businesses within the automotive aftermarket.  Automotive repair facilities are some of the most researched by potential customers but just how big a role do online reviews play in that decision? SureCritic launched the Automotive Repair Influence Survey (ARIS) to give automotive repair facilities insight into their potential customers’ behaviors and expectations in order to stay competitive.

For the report, we asked just over 1,900 vehicle owners about their search process, rating perceptions as well as their own reviewing experience to better understand their habits regarding auto repair facilities.

Why Online Reviews Matter


of vehicle owners consult online reviews in some way when choosing a new automotive repair shop


of vehicle owners are willing to travel farther for a shop with a higher overall rating


of vehicle owners are willing to pay more for a shop with a higher overall rating

Behaviors and Expectations

Skepticism of online reviews has increased, so most customers want to see a high overall rating but also a high volume of reviews, a variety of scores as well as reviews that are recent and verified.

72% of vehicle owners would not consider a shop with less than 4 stars.

5 Stars
At least 4.5 Stars
At least 4 Stars
At least 3.5 Stars
At least 3.0 Stars
At least 2 Stars

Actionable Steps

You can increase your quantity of reviews by making a point to ask your customers to leave a review. Vehicle owners want to see businesses responding to negative reviews with solutions to the problem.


of vehicle owners post an online review when asked by their automotive repair shop.


of vehicle owners agreed that seeing shops respond to negative online reviews is important to them.


of vehicle owners had improved impressions of the auto repair shop after the shop responded to their negative online review with a solution.

Schedule your demo to see how SureCritic can help you regain control of your online reputation.