7 Reasons Why Your Business Should Be Utilizing Text Message Marketing

There is no doubt that the invention of text messages have made everyone’s lives easier. Communication is now instantaneous as well as adaptable to any schedule. Are you using this immortal feature to the best of its abilities? Text message marketing has become increasingly useful for businesses. Here are seven reasons why it should be implemented in your business strategy.

  1. Increase in ROI
    Let’s waste no time here. Utilizing text message marketing within a business has proven to have a high conversion rate. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. The simplicity of text messages makes it easy for a customer to act on the information you’re putting in front of them without all the ads and links to distract them. The message is clear about what they need to do and how to do it.
  2. Receive buyer’s comments at the speed of light
    As we have learned, feedback from consumers is crucial. When that feedback is coming in at record speed, the business is given the opportunity to act on any necessary items before they are forgotten or overlooked. Studies show that 90% of text messages are read within 3 minutes. That’s right, you could know what your customer thinks before they even reach their car!
  3. Response rates for texts blow phone calls and emails out of the water
    Along with the promptness of responses from your customers, you can be confident to know that your efforts do not go unnoticed. Text messages have a 98% open rate, while the average email has only a 20% open rate. With all the spam that comes through email inboxes, it’s no wonder why consumers are more apt to open a text from a business than an email that could swallow their whole computer into a black hole.
  4. No spam filters to work around
    Speaking of spam, as a business there is no worry about having to deal with spam filters. There is no confusion whether your customer received your message or if it went to the never-checked, spam folder.
  5. Reply on your schedule
    We are all busy, no doubt about that. No one enjoys spending their time on hold or having to argue with the automated phone system. Texting provides the ability to contact a business at all hours regardless if the business is open or not. The message will be waiting when it is convenient for either party.
  6. Your mobile website is getting the most hits
    More than half of website traffic is on a mobile device! Your website is already at their fingertips, why not take advantage of that opportunity! Your business has broken down the walls of communication, now all you need to do is give them a little nudge.
  7. Level up your business
    Do you feel like you’ve exhausted all marketing tactics? You have tried the dancing, one-legged, blow up man. It’s time to move on to (smaller) and better things. Text message marketing personifies your business and makes your connection with your customers personal.

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